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Tuesday, January 13, 2009

Make 2009 Greener: The Better World Shopping Guide

Do you know how your shampoo rates? Ever wonder how retailers like Walmart and Target rate when it comes to being "green"? What about your favorite pasta sauce, breakfast foods or beer? Laundry and baby products? I highly recommend taking a look at The Better World Shopping Guide!

This compact 178 page booklet assigns an A to F grade to companies across a broad spectrum of consumer product categories, including gasoline, electronics, paper products, cosmetics, food, beverages and more enabling you as a consumer to quickly turn your shopping list into a powerful tool for global change. It's easy to read and it'll fit right into your purse!

Written by Dr. Ellis Jones, The Better World Shopping Guide synthesizes more than 5000 hours of research, 1000 companies and 75 product categories to provide consumers a fascinating resource to help them evaluate a product's value by price point and its cost to society in terms of a company's human and animal rights policies, community involvement and philanthropy, environmental practices and overall social responsibility.

About the author: Since receiving his doctoral degree in sociology for the University of Colorado, Boulder, Jones has focused his energy on bridging the gap between academics, activists and the average citizen. A scholar of social responsibility, global citizenship and green consumerism, Jones continues to teach and give presentations across the country on how to turn lofty ideals into practical actions. He has lived, studied, and worked in many parts of Europe, Asia, and Central America and has been interviewed for radio and television in the US and Canada. He is the co-author of The Better World Handbook and the founder of The Better World Network.

The Better World Shopping Guide is available for purchase (retail $9.95) in book or iPod format at www.bettershopper.org.

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